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Definitive Healthcare

Transforming healthcare data and analytics into intelligence

Transforming healthcare data and analytics into intelligence

Transforming data, analytics, and expertise into healthcare commercial intelligence – that’s the mission that has guided Definitive Healthcare since its inception in 2011.

Today, the company is helping a growing list of customers – including industry giants like Merck, Novartis, DaVita, Cleveland Clinic, Labcorp, Medtronic, IBM, and P&G – make better strategic decisions and operate more efficiently through its commercial intelligence SaaS platform.

Definitive Healthcare’s founder, Jason Krantz, recognized early on that the systemic change disrupting the healthcare industry was also creating new opportunities for innovators. In the span of a decade, the Affordable Care Act reshaped healthcare delivery, the industry embraced digital transformation, and payers and providers coalesced around electronic health records. A wave of consolidation turned hospital chains, insurers, and pharmaceutical companies into ever-larger entities. This rapidly transforming industry generated petabytes of new data.

But what good was all that data if it couldn’t be used effectively? Driven by that question, Krantz set out to build the leading data and analytics company in the healthcare industry.

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With deep knowledge in both healthcare and technology, the Advent team was available at every level able to support our business.

Jason Krantz

Founder and CEO, Definitive Healthcare

Definitive Healthcare has amassed comprehensive and high-quality data on hospitals, physicians, and other providers. The company has a proprietary AI engine that collects raw information from hundreds of thousands of diverse data sources, and then cleanses, links, and industrializes that data into new intelligence to create a 360-degree view of the healthcare market.

Customers can access information about the complete provider universe via Definitive Healthcare’s modern SaaS platform. Commercial intelligence includes claims analytics, provider affiliations, physician referral patterns, patient leakage, financial metrics, tech infrastructure, and contact data.

By cleansing and linking these data sets in innovative ways, Definitive Healthcare has built a highly integrated intelligence platform that offers intelligence for pharma companies, medical device makers, healthcare IT companies, providers, and other players selling into the healthcare market. They rely on Definitive Healthcare to optimize sales and marketing strategies, product development, market research, competitive analysis, and commercial planning.

Since we partnered with Definitive Healthcare in 2019, Advent has brought in expertise from across the firm, including our technology and healthcare teams, to support the company’s innovation engine. This has helped the company integrate additional data sets and launch new modules to strengthen the platform. Advent’s Portfolio Support Group also worked with the sales organization to strengthen go-to-market effectiveness and drive better alignment across marketing and sales.

Supported by an entrepreneurial team with a passion for healthcare, Definitive Healthcare has become an increasingly important player in a $4 trillion U.S. healthcare industry.